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Cookies Policy

Waldo Cookies Policy

This Cookies Policy explains how our eu.hiwaldo.com domain and subdomain, which includes our subscription service (https://eu.hiwaldo.com/pages/free-trial-sign-up) as well as our blog (https://journal.hiwaldo.com/), as may be amended from time to time (the “Website”), use cookies and similar technologies. It explains what these technologies are and why we use them, as well as your rights to control our use of them. We refer to the Website, all features, functionality and content of the Website as the "Services". The Services, including the Website, are provided by Ainsley Ltd doing business as Waldo ("we", "us", "our").

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. By continuing to browse the Website, you are agreeing to our use of cookies.

What are Cookies?

Cookies are small files – usually consisting of letters and numbers – placed on your computer, tablet, phone or similar device, when you use that device to visit a website. Cookies can either be "session Cookies" or "persistent Cookies." Session Cookies are temporary Cookies that are stored on your device while you are accessing or using our Services, whereas "persistent Cookies" are stored on your device for a period of time after you leave our Services. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by us are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the Website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

What kinds of cookies does eu.hiwaldo.com use?

We use persistent and session cookies and other tracking technologies to: (a) analyse the usage of our Services; (b) customise the Services to your preferences; and (c) control the advertising displayed by the Services.

The types of cookies and examples of specific types of first and third party cookies served through our Site and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific domain you visit):

  • Strictly necessary cookies: these are cookies that are required for the operation of our Website and which allow you access to our Services. They are required to identify irregular site behavior, prevent fraudulent activity and improve security; or allow you to make use of our functions such as shopping-carts, saved search, or similar functions.
  • Analytical/performance cookies: these allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: these are used to recognise you when you return to our Website or keep track of your specified preferences, interests, or past items viewed. This enables us to personalise our content for you, greet you by name and remember your preferences.
  • Targeting cookies: these cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
  • Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third party social networking and other websites. These cookies may also be used for advertising purposes too.

The use of other tracking technologies

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Does Waldo serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to ours and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can i control cookies?

You can decide whether or not to accept most Cookies. Most browsers allow you to delete Cookies and have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allowing you to decide whether to accept each new Cookie in a variety of ways. To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. You can always choose to stop us from collecting your Cookie Information by turning off the Cookie feature on your browser or by ceasing to use the Services. Please note however, that by blocking or deleting cookies used on the Website you may not be able to take full advantage of the Website as it may impair your use of or prevent access to some areas, including taking advantage of special offers and vouchers. If you do leave cookies turned on, please take care to sign off when you are finished if using a shared computer.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser.

Updates to our Cookies Policy

We may update this Cookies Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please take care to revisit our Website to read this Cookies Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this Cookie Policy indicates when it was last updated.

Getting in touch

If you have any questions about our use of cookies or other technologies, please email us at privacy@hiwaldo.com.


This policy was last updated on: 25 May 2018